Gerry's Gelati is owned by Mad Cow Refreshments & Investments Ltd., a company registered in the Province of British Columbia and wholly owned by Gerry Taft.
We have two exciting stories- the history and story of "Clifford" our new little ice cream truck, and a "business biography" on Gerry.
Gerry began his first business endeavor selling lego in his grade three classroom. Later, at the age of 17 and in the year 1999, he began a hotdog cart outside of the Invermere Home Hardware. ‘The Secret Sausage Conspiracy’ was operated in mobile format in the summer of 2000. In the summer of 2001 it was moved into the court yard and ice cream window beside Thredz, originally known as the courtyard café (now the Toad’s Hole).
Between 2000 and 2002 Gerry completed a diploma in Hotel and Restaurant management from
In late 2003, Gerry was able to transfer the lease in
Gerry’s Gelati opened on May 3, 2004 in approximately 860 square feet located at
Over the years many improvements have been made, including such wonderful inventions as air-conditioners and dishwashers. As our volume increased, and the need for more space and equipment continued, in the summer of 2006 we began producing our gelati and sorbets in a separate commercial kitchen attached to Gerry’s house (affectionately referred to as the “gelati factory”).
The “gelati factory” allowed us to use a much larger and more efficient ‘batch freezer’ and also to use a proper ‘pasteurizer’ for making our gelati base. It also features a walk-in cooler and walk-in freezer to store ingredients and finished product.
Over the years we have improved our retail location significantly, adding a patio and awnings, adding booths for our indoor seating, increasing the number of flavours from 16 to 34, re-designing and reconfiguring our behind the counter layout and kitchen equipment, and expanding our food offerings and menu.
In 2006 we began selling our gelati to Lusti’s cappuccino bar and bike rental at Panorama Mountain Resort. In 2007 Gerry’s Gelati won the Columbia Valley Chamber of Commerce award for Food & Beverage excellence. In 2009 we began offering pint containers of gelati and sorbets at AG Valley Foods and the General Store at Panorama.
Since opening, we have only been closed on Christmas days, and one day for renovations. We remain committed to being open year round, day and night, to serve our customers.
Gerry is also the Mayor of the District of Invermere, he was elected to that position in November of 2008, and had served two terms on council before that.